Clik here to view.
Connecting brands to back to school shoppers
School’s out for summer, but for brands and retailers barely a day passes before thoughts turn to the pending school year. Why? Because it is such a lucrative profit period, with more than $80 billion...
View ArticleClik here to view.
Exponential at Advertising Week 2013
Exponential will be making a big splash at this year’s Advertising Week in New York September 23-27. Monday, September 23 On Monday, September 23, Exponential’s executive director of product strategy...
View ArticleClik here to view.
Marketing to self-absorbed selfie takers, hashtag obsessors – the Millennial...
Millennials are lazy and self-absorbed, often found taking selfies, telling the world every detail of what they’re doing and feeling, hyper-aware of Facebook ‘likes’, and piling up hashtags in tweets....
View ArticleClik here to view.
Exponential went big for Ad Week
With Exponential’s many moving parts at Advertising Week NY, we made a big splash. We met many thought leaders in our industry, presented our thoughts on big data, watched agencies rock it out at...
View ArticleClik here to view.
Exponential at Advertising Week 2014
Exponential will be making a big splash at this year’s Advertising Week in New York September 29-October 3rd. Come to one of our sessions and tweet us at @exponentialinc to be entered to win a VIP...
View ArticleClik here to view.
Long vs. short form video: considerations for marketers
As originally published in Advertising Week’s AW 360 and Huffington Post. For marketers, deciding between short-form and long-form video has been challenging. On one hand, consumers have short...
View Article
